SWOT Analysis
A snapshot of a business's internal strengths and weaknesses, and external opportunities and threats.
Real World
In 2020, Airbnb's SWOT would have shown brand recognition as a strength, over-reliance on travel as a weakness, staycation trends as an opportunity, and pandemic restrictions as a severe external threat.
Exam Focus
Strengths and weaknesses are internal; opportunities and threats are external — mixing these up loses easy marks.
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