Uncontrollable Factors
External factors business cannot influence: economic conditions, competitor actions, natural disasters, regulation, tech...
Real World
UK hospitality businesses like Wetherspoons could not control the sharp rise in energy costs following the 2022 Ukraine war, forcing reactive price increases and margin cuts.
Exam Focus
Distinguish uncontrollable external factors from controllable internal ones — misclassifying them in a SWOT or PESTLE loses application marks.
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