Critical Appraisal
Critical evaluation; identifying strengths and weaknesses.
Real World
Patagonia's mission — 'We're in business to save our home planet' — is powerful but could be critically appraised as too vague to guide day-to-day operational decisions.
Exam Focus
For 'evaluate' or 'critically appraise' questions, always offer a counter-argument and reach a justified conclusion to access top-band marks.
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