Divisional Structure
Organization divided into semi-autonomous divisions by: product, geography, market, customer type.
Real World
Unilever organises into product-based divisions (Beauty & Personal Care, Foods & Refreshment) allowing each division to tailor strategy to its own market without requiring central approval for every decision.
Exam Focus
For 'evaluate' questions on structure, judge fit with the firm's size and strategy — a divisional structure is only appropriate at sufficient scale.
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