Strategic Response
Business reaction to external changes/opportunities/threats.
Real World
When Aldi entered the UK grocery market aggressively in the 2010s, Tesco's strategic response included launching its own discount brand 'Jack's' and cutting prices on 1,000 core products to protect market share.
Exam Focus
For 'justify' questions on strategic responses, evaluate speed and appropriateness of the response, not just whether one occurred.
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