Competitive Position
Where business stands relative to competitors.
Formula
Market Share = (Firm's Sales ÷ Total Market Sales) × 100
Real World
Apple holds a strong competitive position in premium smartphones — its brand loyalty and ecosystem lock-in allow it to charge prices rivals cannot match despite having a smaller unit market share than Samsung.
Exam Focus
Quantify competitive position with market share figures where possible; vague claims about 'strong position' without evidence lose marks.
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