Short-Termism
A focus on immediate or near-term results at the expense of long-term sustainability and investment, often driven by pre...
Real World
Under pressure from activist investors, Unilever briefly scaled back long-term sustainability programmes in 2017 to defend short-term earnings per share.
Exam Focus
Link short-termism to a specific stakeholder pressure (e.g. shareholders, quarterly reporting) to access top-level marks in 'analyse' questions.
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