External Stakeholder
An individual or group outside the organisation who has an interest in or is affected by its activities. Includes custom...
Real World
When Shell proposed to sink the Brent Spar oil platform in 1995, Greenpeace (an external stakeholder) organised a consumer boycott across Europe that forced Shell to reverse its decision.
Exam Focus
Identify the specific mechanism by which an external stakeholder exerts influence — boycott, regulation, protest — not just that they 'can influence' the business.
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