Saturated Market
A market in which demand has been largely met and there is little room for further growth, typically characterised by in...
Real World
The UK breakfast cereal market is considered saturated — Kellogg's has responded by diversifying into snack bars and entering faster-growing markets in Asia.
Exam Focus
Link market saturation to a specific consequence (e.g. price wars, falling margins) to access top-band 'analyse' marks.
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