Competitiveness (Global)
Ability to compete in global markets.
Real World
Samsung competes globally by combining low-cost manufacturing with heavy R&D investment, allowing it to undercut Apple on price while matching it on innovation — a dual competitiveness strategy in the smartphone market.
Exam Focus
Always specify whether competitiveness is cost-based or differentiation-based, then link to a business outcome, to access the top level of the mark scheme.
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