Income (Global)
Money earned by individuals/organizations/countries.
Formula
GDP per capita = GDP ÷ Population
Real World
Norway's GDP per capita exceeds $100,000, while Malawi's sits below $700 — this income gap shapes which products businesses can sell and how they price them in each market.
Exam Focus
Use GDP per capita as supporting evidence when justifying a market entry decision; examiners reward data application over vague claims.
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