Market Research
Investigating market/customers to inform decisions.
Real World
Before launching the Dyson Airwrap, James Dyson's team conducted extensive primary research with hair stylists and consumers, using findings to justify a premium £400+ price point.
Exam Focus
Distinguish primary from secondary research and justify which is more appropriate given the scenario — this is a common source of marks in 'justify' questions.
How well did you know this?