Internet
Global communication network enabling worldwide connectivity.
Real World
Shopify allowed a small UK candle brand, Yankee Candle's indie competitors, to sell directly to customers in 50 countries overnight — the internet removed the need for physical stores or local distributors.
Exam Focus
Link internet adoption to specific business benefits — lower entry barriers, reduced costs, or faster market research — rather than stating it vaguely as 'good for business'.
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