Look-Alike
Product imitating established brand without being identical.
Real World
Aldi's 'Specially Selected' range closely mimics premium branded products like Häagen-Dazs ice cream in packaging and positioning, without copying the trademark, allowing Aldi to compete on price while leveraging brand associations.
Exam Focus
When asked to 'evaluate' look-alikes, always weigh IP infringement risk against the cost advantage — examiners expect both sides.
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