ASEAN
(Association of Southeast Asian Nations).
Real World
Dyson relocated its headquarters from the UK to Singapore in 2019, partly to position itself closer to the ASEAN market of 680 million consumers with rapidly growing middle-class demand for premium electronics and home appliances.
Exam Focus
When asked about ASEAN, specify concrete benefits — tariff reduction, market access, labour costs — rather than generic 'trade is good' statements.
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