Media
Channels for communication/marketing: TV, radio, print, digital, social.
Real World
Nike shifted significant advertising spend from TV to Instagram and TikTok to reach Gen Z consumers directly, partnering with influencers rather than relying solely on traditional broadcast media.
Exam Focus
Always contextualise media choice to the target market — examiners expect you to justify why a channel suits a specific audience.
How well did you know this?