Franchise (Global)
Business model where franchisor licenses business to franchisee in foreign country.
Real World
McDonald's uses global franchising so that local franchisees own and operate restaurants — in India, franchisees adapted the menu to remove beef, something a centrally controlled operation might have been slower to do.
Exam Focus
For 'analyse' or 'evaluate' questions, always weigh loss of brand control against reduced capital risk — a common mark-scheme requirement.
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