Demand Changes (Forecasting)
Factors affecting demand forecasts: consumer trends, economic factors, competitor actions, seasonality, marketing.
Real World
Cadbury ramps up Creme Egg production months before Easter by forecasting seasonal demand spikes using prior years' sales data and planned advertising spend.
Exam Focus
For 'analyse' questions, link each forecasting factor to a specific business consequence such as overstock, stockout, or cash shortage.
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