Theme 4:
Globalisation, FDI, MNCs, Trading blocs, Glocalisation, Offshoring, Outsourcing, Global marketing, Cultural adaptation, ...
Real World
McDonald's practises glocalisation by serving the McAloo Tikki burger in India and the Teriyaki Burger in Japan, adapting its global brand to local cultural tastes.
Exam Focus
Define the specific globalisation term asked (e.g. FDI vs offshoring) before applying it — conflating terms loses marks on knowledge questions.
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