Time-Series Analysis
Statistical method analyzing data over time to identify trends/patterns.
Formula
Trend = (Moving Average values plotted over time)
Real World
Coca-Cola's UK sales team uses time-series analysis on quarterly sales data to identify the summer spike in soft drink demand, allowing them to schedule extra production runs and stock retailers ahead of peak season.
Exam Focus
Always state what the trend shows AND what it implies for business decision-making — identifying the pattern alone rarely earns full marks.
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