Survival (Business Objective)
A short-term business objective focused on generating enough revenue to cover costs and continue operating, particularly...
Real World
During the 2020 pandemic, many small independent restaurants pivoted to takeaway and delivery services solely to cover rent and wages — profit was irrelevant; staying open was the only goal.
Exam Focus
State *why* survival is the priority (e.g. start-up phase, economic downturn) — context earns marks, not just naming the objective.
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