Creative Thinking
Generating novel ideas/solutions to problems.
Real World
Airbnb founders Brian Chesky and Joe Gebbia solved a personal problem — no affordable hotel rooms during a conference — by creatively reimagining spare rooms as rentable accommodation, disrupting the entire hospitality industry.
Exam Focus
Avoid defining creative thinking in isolation; always connect it to a business outcome such as a new product, process improvement, or competitive advantage.
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