Non-Financial Motive
Non-monetary reasons for entrepreneurship: independence, ethical values, social impact, achievement, flexibility, family...
Real World
Anita Roddick founded The Body Shop primarily to campaign against animal testing and promote fair trade, prioritising ethical values over maximising shareholder returns.
Exam Focus
Name at least two distinct non-financial motives in your answer; listing only 'independence' risks losing a mark for breadth.
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