Sales Maximisation
Business objective increasing sales volume/revenue (rather than profit).
Formula
Sales Maximisation = maximise total units sold or total revenue
Real World
Amazon spent years prioritising sales volume and market share over profit, deliberately undercutting rivals on price to dominate e-commerce before monetising at scale.
Exam Focus
Distinguish sales maximisation from profit maximisation — examiners penalise conflating the two objectives.
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