Entrepreneurial Skills
Abilities supporting business success: business planning, financial management, marketing, leadership, problem-solving, ...
Real World
Anita Roddick used her marketing and negotiation skills to launch The Body Shop on a £4,000 budget, convincing a landlord to grant a lease and positioning ethical values as a competitive advantage.
Exam Focus
Distinguish skills (learned abilities) from characteristics (innate traits); examiners penalise conflation of the two concepts.
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