Independence (Motive)
Desire to work for oneself, control own decisions, be own boss.
Real World
After leaving a corporate career at Goldman Sachs, Sara Blakely cited independence — the ability to make every product and marketing decision herself — as a key motivation for founding Spanx.
Exam Focus
Don't confuse independence as a motive with financial motive; in 'analyse' questions, show how independence can conflict with growth objectives.
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