Crowdfunding
Raising capital through small contributions from many people, typically via online platforms.
Real World
Pebble Technology raised over $10 million on Kickstarter from 68,000 backers for its smartwatch, validating market demand before a single unit was manufactured.
Exam Focus
Specify the type of crowdfunding (equity, debt, reward) in your answer — vague references to 'crowdfunding' alone rarely score application marks.
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