Change Management
The structured process of planning, implementing, and embedding change within an organisation to minimise disruption and...
Real World
When Satya Nadella became CEO of Microsoft in 2014, he led a structured change management programme shifting the company's culture from internal competition to a 'growth mindset', reversing years of stagnation and driving the share price from $37 to over $300.
Exam Focus
Link change management models (e.g. Kotter's 8 steps) to specific stages; examiners credit application over theoretical description.
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