Social network analysis
Studying social structures using graph analysis revealing relationships, influence, and communities. Social network analysis drives social media, recommendation systems, and organizational study.
Real World
Facebook uses social network analysis to suggest 'People You May Know' by identifying mutual friends and detecting community clusters within its 3-billion-user graph.
Exam Focus
Define 'centrality' and 'clustering coefficient' precisely — examiners award marks for correct technical vocabulary, not vague descriptions.
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