Privacy
The right to control personal information and maintain confidentiality. Privacy protection balances individual rights against organizational needs. Data minimization, consent, and security enable privacy.
Real World
In 2018, Facebook's Cambridge Analytica scandal revealed that personal data from 87 million users was harvested without proper consent, leading to a £500,000 fine from the UK's ICO and prompting stricter GDPR enforcement across Europe.
Exam Focus
When asked to 'discuss' privacy, always weigh individual rights against organisational/societal benefits for balanced AO3 marks.
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