37 terms
Gap Analysis
Identifying difference between current position and desired position (goal).
Making financial decisions: sources of finance
GDP
(Gross Domestic Product).
Analysing the external environment to assess opportunities and threats: economic change
GDP Per Capita
GDP divided by population; average income per person.
Making marketing decisions: segmentation, targeting, positioning
Gearing Ratio
Measure of financial leverage; proportion of borrowing vs equity.
Setting financial objectives
Geocentric Approach
A global marketing strategy that treats the world as a single market, developing standardised products and marketing tha...
Making marketing decisions: using the marketing mix
Geopolitics
Politics influenced by geography; competition for resources and power.
Gilts
UK government bonds; low-risk investment paying interest.
Understanding different business forms
Global Brand
Brand recognized/valued worldwide.
Global Business
Business operating in multiple countries; international scope.
Global Competition
Competition at worldwide level.
Global Finance
Financial management at global level.
Global Marketing Strategy
Plan for marketing products/services globally.
Global Markets
Worldwide customer base for products/services.
Global Mindset
Perspective valuing global understanding, diversity, complexity.
Global Niche Market
A small but globally distributed segment of consumers with very specific needs that can be served profitably across mult...
Global Strategy
Corporate strategy for international/global operations.
Global Supply Chain
Network of suppliers, manufacturers, distributors spanning multiple countries.
Making operational decisions to improve performance: increasing efficiency and productivity
globalisation
The increasing integration of the world's economies through trade, investment, migration, and the free flow of information and technology.
Assessing globalisation and internationalisation
Glocalisation
Global marketing strategy adapted to local markets.
Understanding markets and customers
Goodwill
(Intangible Asset).
Government Grants
Non-repayable funding from government for specified purposes: research, training, regional development, environmental in...
Government Incentive
Financial/non-financial support from government attracting business.
Government Spending
Expenditure by government on goods, services, wages, benefits, infrastructure.
Analysing financial performance
Grading/Classification (Products)
Sorting products by quality, size, or standards.
Grievance Procedure
Formal process for employees to raise complaints about treatment, conditions, or management.
Gross Domestic Product (GDP)
Total value of goods/services produced in country in period.
Gross National Income (GNI)
Total income earned by country residents/companies; includes income earned abroad.
gross profit
Sales minus cost of goods sold (direct production costs).
Gross Profit Margin
Gross profit as percentage of revenue.
Growth
Increase in business size measured by: revenue, profit, market share, employee count, asset value.
Growth (Economic)
Increase in economic output; real GDP growth.
Growth (Market)
Expansion of market size; increasing total sales.
Growth Objective
Strategic goal to increase business size/revenue.
Understanding the nature and purpose of business
Growth Potential
Future opportunity for market/business expansion.
Growth Rate
Percentage increase in economic/market measure over period.
Growth Vector
Direction of growth strategy; how business will expand.
Guest Workers
Foreign nationals working temporarily in another country.