Sponsorship (Entrepreneurship)
Support/backing from established business/individual for new venture.
Real World
When Peter Jones and other Dragons' Den investors backed Levi Roots' Reggae Reggae Sauce, they provided not just cash but retail contacts and business mentoring that the sole trader could not have accessed alone.
Exam Focus
Identify both financial and non-financial forms of sponsorship support — answers listing only money will miss marks.
How well did you know this?