Long-Termism
A focus on sustainable long-term business outcomes over short-term financial metrics, prioritising investment in people,...
Real World
Amazon famously reinvested all profits for over a decade — Jeff Bezos told shareholders in 1997 that long-term market leadership mattered more than short-term profitability, a strategy that created one of the world's most valuable companies.
Exam Focus
Link long-termism to specific stakeholders (e.g. employees, environment) to access the higher mark bands in 'discuss' or 'evaluate' questions.
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