Transformational Leadership
A leadership style in which leaders inspire and motivate followers to achieve extraordinary outcomes by articulating a c...
Real World
Steve Jobs exemplified transformational leadership at Apple — his vision of 'a computer in everyone's pocket' inspired engineers to create the iPhone, a product most market research at the time said consumers didn't need.
Exam Focus
Contrast transformational with transactional leadership in answers; transformational suits innovation and change while transactional suits stable, process-driven environments.
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