Business Start-Up
The process of creating and launching a new business venture from the initial idea through to becoming operational.
Real World
When James Dyson started his vacuum cleaner business in 1978, he produced over 5,000 prototypes before launching, illustrating the planning and persistence required to move from idea to operational business.
Exam Focus
For 'analyse' questions on start-ups, always develop one benefit and one challenge fully rather than listing several points superficially.
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