Survival (Business Objective)
A short-term business objective focused on generating enough revenue to cover costs and continue operating, particularly...
Real World
During the COVID-19 pandemic, many small independent restaurants shifted to delivery-only models purely to cover costs and stay afloat, prioritising survival over any profit motive.
Exam Focus
Identify the business context first — survival is only appropriate for start-ups or crisis scenarios, not established profitable firms.
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