Ethical Stance
The moral position or set of values that guides a business's decision-making, particularly regarding issues such as the ...
Real World
Ben & Jerry's refuses to source ingredients from suppliers that use GMOs and pays Fairtrade prices for cocoa, reflecting an ethical stance that it uses as a marketing differentiator.
Exam Focus
When evaluating ethical stance, explicitly weigh long-run brand loyalty and staff retention gains against short-run cost increases for top-band marks.
How well did you know this?