PESTLE Analysis
A framework for scanning everything outside the business that could affect it.
Real World
When the UK voted for Brexit in 2016, PESTLE immediately flagged political uncertainty, economic currency depreciation, and legal regulatory changes — Jaguar Land Rover used exactly this kind of analysis to model the risk to its supply chain and sales across Europe.
Exam Focus
For 'analyse' or 'evaluate' questions, select only the two most relevant PESTLE factors for that specific business context rather than listing all six.
How well did you know this?