Market Positioning
Strategy of placing a product/brand in consumers' minds relative to competitors.
Real World
Innocent Smoothies positions itself as healthy, ethical, and fun — using bright packaging and charitable initiatives like 'The Big Knit' to occupy a distinct space from cheaper supermarket-own brands.
Exam Focus
Link positioning directly to the marketing mix; examiners expect you to show how price, promotion, and product reinforce the chosen position.
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