Demand
Quantity of a product consumers are willing and able to buy at different prices in a given time period.
Real World
When Netflix raised its UK subscription price to £17.99 in 2023, it lost over 1 million UK subscribers — a clear real-world demonstration of the law of demand.
Exam Focus
Never confuse a movement along the demand curve (price change) with a shift of the curve (non-price factor) — this is the most common demand mistake.
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