Online Retailing
Selling products to consumers via internet/e-commerce platforms rather than physical stores.
Real World
ASOS built a £3bn+ business by selling clothing purely online, avoiding the overhead costs of high-street stores and reaching customers across 200+ countries 24/7.
Exam Focus
For 'evaluate' questions, weigh reduced overheads against logistics costs and high return rates — examiners reward balanced judgement.
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