Ethical Sourcing (Product)
Ensuring products are produced ethically: fair wages, safe conditions, environmental protection, no exploitation.
Real World
Cadbury's partnership with Fairtrade ensures cocoa farmers in Ghana receive fair wages; Cadbury promotes this on packaging to attract ethically-conscious consumers willing to pay a premium.
Exam Focus
Always analyse the trade-off: ethical sourcing raises costs but may increase revenue — show both sides.
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