Product Differentiation
Strategy of making a product distinct and different from competitors through features, quality, design, service, or bran...
Real World
Apple differentiates the iPhone through premium design, a closed ecosystem, and strong brand identity, enabling it to charge over £1,000 while rivals sell comparable-spec phones for £300.
Exam Focus
Link differentiation directly to USP and pricing power; 'discuss' questions expect you to consider whether differentiation is sustainable long-term.
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