Social Networking (Market Research)
Using social media platforms to gather customer opinions, preferences, feedback, and behaviors.
Real World
Gymshark built its entire product strategy around monitoring Instagram and TikTok comments and hashtags, using real-time customer feedback to guide new activewear designs before launch.
Exam Focus
Specify the platform and data type (e.g. sentiment analysis of Twitter mentions) rather than giving a vague answer about 'social media' to access higher marks.
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