Primary Research
Original data collected directly from sources for a specific purpose.
Real World
Before launching the Dyson Airblade hand dryer, James Dyson's team surveyed building managers directly to understand their pain points with existing dryers — gathering first-hand, purpose-specific data.
Exam Focus
Always link primary research to cost and time trade-offs; stating it is 'up to date and specific' alone will not access top marks.
How well did you know this?