Fashion/Tastes/Preferences
Consumer preferences and desires for certain products changing over time.
Real World
Stanley cup tumblers went viral on TikTok in late 2023, shifting demand so far rightward that retailers sold out within hours and resale prices tripled — driven entirely by changing tastes.
Exam Focus
Frame taste changes using demand curve language: 'increased preference shifts the demand curve right, raising equilibrium price and quantity' for full analytical marks.
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