Demographics
Statistical characteristics of human populations including age, gender, income, education, occupation, family size, ethn...
Real World
Nintendo targets its Switch console at two distinct demographic segments simultaneously: children and young adults under 25, and nostalgic 30–40-year-old gamers — using different advertising channels for each.
Exam Focus
Always connect demographic data to a specific marketing mix decision (product, price, place, or promotion) rather than stating demographics in isolation.
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