Identifying Customer Needs and Wants
Market research process to discover what customers require (needs - essential products) and desire (wants - preferred pr...
Real World
Nike uses surveys, focus groups, and social listening to discover that runners want lightweight, responsive cushioning — leading to products like the Nike Air Zoom series.
Exam Focus
Distinguish 'needs' from 'wants' explicitly in your answer; examiners reward precise use of both terms.
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