Advertising (Demand Factor)
Paid promotional communication affecting consumer demand by raising awareness, creating desire, or persuading purchase.
Real World
Nike's 'Just Do It' campaign, running since 1988, has consistently shifted demand rightward by associating the brand with aspiration — allowing Nike to charge premium prices over unbranded rivals.
Exam Focus
Use 'shifts the demand curve right' rather than 'increases demand' to show precise economic understanding and access the top mark band.
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