Demographics (as Demand Factor)
Population characteristics (age, gender, income, education, family size) affecting demand.
Real World
The UK's ageing population has driven a sustained rise in demand for hearing aids, private care homes, and mobility scooters — sectors like Specsavers have grown rapidly as a result.
Exam Focus
Link the demographic change directly to a specific product demand shift — vague statements about 'population' without context rarely score full marks.
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